09 June 2019 Events

IPIA aims to spread appeal with Epic event

The trade association's flagship conference is appealing as much to the marketing industry as it is to printers as the IPIA tries to bring the two sides together.

An apprentice is joining the printing industry on 3 July when Mark Wright, former contestant and winner of the reality game show The Apprentice, joins other speakers for the IPIA's Epic conference in London.

The conference staged by the Independent Printing Industries Association, has evolved from EPIP – Everything is Possible in Print – to Epic – Everything is Possible in Communications. It continues to appeal to brands and agencies as well as printers to showcase best practice and trends in improving the impact of marketing communications through the use of print, but reflecting the fact that print is best used in combination with digital messaging and online communications.

The event is the embodiment the core mission of the growing trade association. What was once a staid organisation for trade forms printers has become a body with a strong focus on talking with the industry’s customers. It has been active in drumming up support at marketing conferences and exhibitions.

At a late spring networking lunch last week, chairman Mike Roberts described the IPIA as “the only membership organisation in printing industry that is growing”. As well as trade members, the IPIA is attracting membership from suppliers into associate membership. “The conference in July is the flagship event. Epic is growing its reach into channels that the association has never talked to before. We have a duty as an association to talk about the industry and the power of what print can do.”

“The aim is to educate and support every touchpoint involved in developing and managing integrated marketing communications,” the IPIA says.

Alongside Wright, speakers include Peter Docker, author of Find Your Why, Karen Fraser MBE and director of think tank Credos and the Advertising Association. Speakers closer to the print industry included Mark Davies, managing director of door drop delivery company Whistl; Jon Birrell, CEO of the British Promotional Merchandise Association; Rupa Shah, founder of Hashtag Ad; and Scott Logie, customer engagement director from direct marketing agency Read Group.

The Epic conference takes place at the Congress Centre at 28 Great Russell Street, London WC1B 3NG, with registration from 8.30. Single tickets are £295.

Delegates from brands and agencies are invited to present their challenges to printers within the Ideas Village, a zone designed to promulgate networking and new ideas and forge contacts between those facing challenges and those able to come up with solutions. This is signposted as The Exchange, open during breaks in the conference sessions.

By Gareth Ward

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