The new machine, to be delivered in four weeks, is a fully automated version of the Rho 1312. “It gives us an added outdoor option and point of sale is a growing market for us,” he says. The company work across a number of sectors through Ireland, including the North, Gillen naming pharmaceuticals, retail, exhibition and stadia. The wider UK market remains a possibility, but not while the uncertainty over Brexit prevails.
The business has taken an adjacent factory unit to double production space and provide a disaster recovery capability and to manage the output from the new machine. It is around 300% faster than the previous machine thanks to automated handling around the printer. “And it gives us gloss, semi and matt finishes through varying the cure depth,” he adds.
Durst country manager Peter Bray adds that Horizon has chosen the Smart4 option that amounts to a 35-40% speed improvement over the existing P1312 machine, stressing the importance of comparing the number of sheets on the floor rather than a quoted metres per hour print throughput. “For many businesses winning work is about how fast you can respond when the order is placed,” he says.
Gillen says that Horizon will be targeting packaging options. “This is a new machine that allows us to enter new markets and with its capacity it will put the sales team under pressure. We are looking at packaging in a big way because of the growth in e-commerce and people getting purchases delivered at home.”
The company bought a Durst P10 250 four years ago, running it 24/7 since.
Horizon director and Durst sales executive shake on the decision to order the latest Durst at Fespa. It will be the third Durst that the Irish display printer has purchased in four years.