Pureprint has become the largest user of HP Indigo 12000 HD presses in the UK after an Indigo 10000 was swapped for the latest version of the B2 digital press. The Uckfield company now has three of the presses, and after another was upgraded, all are equipped to the HD standard.
This is the 1600dpi imaging specification that was introduced a year ago after the concept was shown at the last Drupa. Along with the three B2 presses, the company also runs three HP Indigo 7900 machines producing a B3 sheet.
“The press that is being retired is the original Indigo 10000 that we installed as part of the beta programme,” says development director Richard Owers. “Our second machine is being upgraded to the 12000 HD specification to join the 12000 HD we installed last year.
“As well as the imaging improvement, these have the latest levels in terms of colour management, colour consistency and productivity.
Pureprint CEO Mark Handford adds: “Since the first HP 12000 press came in we have experienced higher levels of productivity and our customers looking for fine art and photographic quality have also been really impressed with the higher resolution that we are able to offer them.”
The work has been taking place this month following the busy period towards the end of the year. Pureprint has been a key printer of personalised children’s books, which started with Lost My Name. Its publisher, Wonderbly, has created several more titles which are proving just as popular. In turn that has meant that Pureprint was producing several thousand units a day at the peak.
“And we have been enjoying the revival in direct mail. It’s more sophisticated and more personalised than before and it seems to be getting the cut through that marketers want,” says Owers. “There’s an added level of sophistication to direct mail which appeals to more senses than digital. It is certainly a growth area at the moment.”
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