Gemini Group has launched its renamed Andus Print subsidiary as Gemini Brighton at an event in the city last week. And the aim is to capture as much print work created in the city as possible. Work that cannot be handled in Brighton will be produced at the Gemini Press plant at Shoreham by Sea.
The step is the latest in repositioning the group since John Boyle became the major shareholder of the business has has been an investor in since 1982. Gemini Press has been given a make over with five-colour Speedmaster XL106 and XL75 installed and Ambassador in Bristol has been renamed Gemini West. A soon to open London operation will be Gemini London.
The aim is to stress the ability to buy good quality locally and produce locally, counter to trends to source through the internet and so pick up on trends in consumer behaviour towards transparent supply chains. With Brighton's strong showing by the Green Party, the environmental benefits of localism are finding resonance. It is also working in Bristol where sales have doubled in a year since its Ambassador subsidiary became Gemini West.
Boyle told the 150 businesses that had crowded into one of Brighton’s brightest bars that buying print locally was good for the economy and good for the environment because of reductions in transportation and consequently fuel consumption.
However he admitted that as Andus Print, the group was almost unknown to Brighton’s thriving creative and financial businesses. He was joined on the platform by Councillor Geoffrey Bowden, who recalled his days as a management student in print at the London College of Printing and who endorsed the local is best message.
Dave Britton, managing director of Gemini Brighton, adds: “We are proud that Gemini Brighton as the only on-site expert printers in the city. Our rebrand will reinforce our Brighton focus while also communicate our extended and impressively comprehensive service as part of the larger Gemini Group.”
The operation has sales of around £2 million with scope to grow. Locally the company employs around 140 with both litho and digital printing.