Scodix had been introduced to the UK by Conversion UK, whose managing director Mark Nixon is spending the majority of his time in the US building sales of Scodix there. Nevertheless there are 14 installations of Scodix machines in the UK at commercial printers, digital printers and carton printers.
Now Friedheim will be taking Scodix to the next level, adding two engineers to support a growing network of customers. Key to developing this will be the launch of the Ultra 101, a less expensive B2 model that is considered an ideal partner to the HP Indigo 12000 B2 press. A number of HP customers are also Scodix users already.
It comes too as the E106 B1 version receives its full launch following a beta testing programme across five sites in Europe and the US. This was a crowd puller at Drupa 2016.
Friedheim managing director Mark Bristow says: “At Friedheim, we take pride in the fact that we only take on the very best manufacturers in the world. Scodix are the leaders in this field of digital enhancement and are the best at what they do. They’re a highly motivated company with a brilliant track record of research and development, bringing the very best of their technology to market.
“A major trend is going to be companies taking more control of their services and bringing more finishing in-house. Scodix complements our existing manufacturers perfectly in these regards.”
Nixon is bowing out of UK sales at what he considers the right time. “It is at the point where we would have to employ more people and I never wanted Conversion UK to get to the point where it had to feed the beast in terms of looking for business.” Conversion UK continues to distribute and support Highcon in the UK and would be happy with further early stage products.
He will be visiting UK users with Friedheim to introduce each to the new distributor.
As well as the Ultra 101, the B2 range includes the Ultra 202 offers further enhancement possibilities giving users nine ways to add value through raised image print, foiling, metallic, Scodix variable data enhancement, glitter and cast and cure effects.
In addition the Ultra 202 is qualified for braille, crystal and spot enhancements, and will run at 1,250 B2 sheets an hour. Both work with the range of Scodix polymers, UV cured inkjet fluids that can deliver halftone effects with polymer density of 1-100% in a single pass.
By Gareth Ward
The E106 was launched at Drupa and has now completed its beta testing programme at a handful of sites in Europe and America. This adds to the appeal of the deal for Friedheim International which takes on sales and support for the digital embellishment technology.