Fedrigoni has introduced its new Arena family of uncoated papers to the UK at an event at its central London Imagination Studio last week.
The paper is “the largest and most systematic range of products Fedrigoni Group has unveiled in the past few years”, the company says. The Arena family comprises four shades and three surfaces in a range of weights and cut sheet sizes. “This is like a Swiss Army knife for white paper,” says Chiara Medioli, group marketing director of Fedrigoni.
The 14 weights range from a 70gsm text paper to 580gsm boards, though not all grades are available at all weights. “If you have ever had the impression that Fedrigoni paper boards were more suitable for covers, end sheets, special sections, coloured sheets, think again: Fedrigoni Arena is unrivalled for text,” she adds.
Last week’s launch celebrated the swatch book and collateral for the paper. This was designed in the UK by Simon Esterson, the first time he has been called on to design a swatch book, and printed in Italy by Lego. The printer used T&K Toka’s two UV inks for the commission, adding neon and metallics flown in from Japan for the project. It is also suited to oxidising inks, screen, letterpress, foiling and embossing.
The samples show off the uncoated paper to its best effect in each of its finishes and shades. These are Ivory, Natural, White and Extra White. The Natural shade is OBA free. Finishes are smooth, bulk and rough.
The papers respond to desires by brands for consistency across the papers that they use for functional printing, marketing collateral and packaging. Fedrigoni will supply short grain sheets to aid creasing and cutting for carton production. “A lot of clients have asked for a single range so they can have continuity from the paper they use,” says a Fedrigoni spokesman, “helped because there are so many options in finishes, colours and weights.”
Development of the papers began in June last year with the goal of producing a paper that has features and characteristics identical to some existing papers in the Fedrigoni stable, making its simpler for a customer to switch to Arena.
Production of Arena is split across three mills in northern Italy; in Verona, Varone and Fabriano.
By Gareth Ward