The press is expected to be in full production during June and replaces a Komori says managing director Russell Croisdale. This follows on from on site training he explains. “This is a replacement for the old press, but it is completely new technology,” he says. “It will help drive efficiency which is what everybody is trying to do, and it will allow us to offer a higher quality of product.”
As well as envelopes, the press will be used for carton work. He says: “It is going to allow us to open up and develop new market places. It is going to let us print on different substrates.” One of the key attributes of the new machine Croisdale explains is that it is painless to switch between printing paper and setting up for board. “That means we get greater flexibility to tackle the envelope and packaging market.”
The press is fitted with Autoplate Pro, Inpress inline colour control and Prinect Pressroom Manager, tools that were not available when the outgoing Komori was installed. “The press operators are delighted to be getting the latest kit coming out of Heidelberg and we are keen to see what it offers to our clients and employees. It will cope with what we already have now and will open one or two opportunities,” he says.
The speed of set up on the new machine increases Encore's capacity to match general trends in the market towards shorter runs and faster turnarounds. This will lead to investment in a new platesetter, a deal that is under negotiation, says Croisdale.
“That is part of our studio development,” he adds. “We are investing £1.5 million now and have spent £4 million over the last two-and-a-half years.”
The envelope production is split between direct mail and transactional clients. Direct mail, he says, "is holding up well – thanks to the efforts of various people to promote the effectiveness of print. What we are doing now is raising the bar a little higher”.