It is part of a wider revamp of Duplo UK management team with appointments to fill marketing and sales roles due to be announced. The company has also renewed a number of its regional sales manager positions.
Train has most recently been general manager of production printing responsible for developing markets. He has more than 20 years' experience within the Xerox corporate environment. He has held the developing markets role for seven years: previously he was general manager marketing at Xerox UK where he took the lead on the Xerox presence at Ipex 2012.
The shift to Duplo means a much more hands on role and less international travel. And the appeal of the wider role and opportunity to take direct responsibility for the business was too powerful.
He joins at a time that Duplo has been on the back foot. The UK has not taken to the DuSense digital embellishment machine in the way that, say, Italy has, and while the company is not under the cosh, it needs a fillip. Consequently when after Benson's departure, Duplo needed a replacement, industry knowledge was a key requirement as was the ability to inspire the sales team.
“I am very excited about joining Duplo UK and being given the opportunity to help UK customers add value to their printing operations, improve their efficiency, increase their profitability and help them adapt to the constantly shifting print environment,” says Train.
This chimes with Duplo's strategy of focusing on a consultative solutions approach rather than box shifting, something that requires print industry knowledge, and an area where his predecessor struggled.
He started in the new post on Monday last week, attending a first board meeting on Wednesday at the head office in Addlestone.
It is not the first time that Duplo UK has taken former Xerox executives. Tony Lock, now departed, had worked at Xerox for eight years until 1998 prior to joining Duplo in 2008 and was managing director of Duplo UK from 2009-12.
By Gareth Ward