11 November 2012 Commercial

Drupa bows to pressure and sticks to four years

Drupa will take place again in 2016, the organisers having flirted with a switch to a three-yearly iteration. But it might be that a change has only been delayed.

Drupa's flag will fly again in 2016

Drupa's flag will fly again in 2016

THE NEXT DRUPA WILL TAKE PLACE OVER 11 days from May 31 to June 10, 2016, a double victory for exhibitors demanding a shorter show and to retain the four yearly cycle. However, while the battle may be won, Messe Dusseldorf says that the dates for future shows are not set in stone.

Kai Buntemeyer, CEO of Kolbus and chairman of the German printing and paper technology section in the VDMA, says: “Many innovative exhibitors and their successful customers would very much like a more frequent event.” The retention of the four year cycle will not disrupt the existing trade show calendar, though with Igas looking weak compared to exhibitions in China which are not part of the agreed trade show schedule, there will be space for the Germans to lobby for change.

THE CONCESSION OVER SHORTENING THE EVENT has been explained as the result of a change in visitor profile, fewer weekend trips by German printers and a swing to more senior staff from both Germany and overseas. “This makes running over two weekends unnecessary. With 11 days, one weekend and nine week days, we perfectly cater to the needs of both supply and demand.”

It will not cater to the demands of the Dusseldorf hospitality sector which will lose out on hotel bookings and restaurant takings from the shorter event. Meese Dusseldorf has already instigated DigiMedia as a show for the entire communications spectrum, though built around print. The first show took place in 2011 as a national show. The second will take place next year and can be expected to be a larger and more international event.

Leaving the door open on Drupas beyond 2016 will keep the pressure on other industry shows, but last week Ipex director Trevor Crawford will have slept easier, with no need to adjust the dates for an Ipex in 2018.

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Drupa's flag will fly again in 2016

Drupa's flag will fly again in 2016