Denmaur Independent Papers is putting the full weight of one of the UK’s most progressive paper merchants behind the relaunch of Revive, the recycled paper brand established by Paperlinx.
Denmaur bought the brand from the administration of Paperlinx and has subsumed its own Amadeus Recycled brand into the better known name, and has expanded the range of papers to include LWC and SC papers for web offset and gravure and cut sheet papers for digital printing. As well as Burgo, this means working with Leipa and Lenzing as producers of the recycled grades.
The range was launched last week at a seminar where high profile speakers drew attention to the growing importance of sustainability on the corporate agenda. As well as endorsement of major corporations, the COP21 conference in Paris showed how governments are recognising the importance of capping the impact of global warming to 1.5%. The message is that paper selection has a role to play, either by the print industry promoting its impact or in response to corporate pressure.
Denmaur is committing to increase stock holdings of the Revive range covering silk, coated and uncoated finishes and in cut sheet and CutStar reels. There are nine papers available with four finishes and in weights from 54gsm-350gsm.
Importantly the carbon impact of these papers will be offset under the Carbon Balanced papers programme, managed by CarbonCo, which funds the purchase of high conservation value forests through The World Land Trust.
It is aiming to return to the 64,000 tonnes a year that Paperlinx sold at its peak, despite the use of recycled papers declining since under pressure from cost conscious print procurement departments. FSC, PEFC and other certifications have been seen as proof enough of a paper’s environmental credentials. Revive uses FSC pulps for part recycled grades. “We will consider it a great success if we can come close to that,” says Nick Gee, Denmaur commercial director.
The campaign has scored an important early win with Emap publication Materials Recycling World choosing to use the paper and exhibition and media owner UBM pledging to use Revive 100 in all its media products.
“It’s our most necessary step to help businesses deliver a sustainable message,” says Denmaur marketing director Peter Sommerville. “It’s a small contribution to the action against climate and a big opportunity for the future sustainability of print media.”
Jonathan Porritt, founder of Forum of the Future, addresses guests of Denmaur at a seminar to mark the launch of the expanded Revive recycled paper range. Porritt explained how the COP21 agreement in Paris will push sustainability up the corporate agenda.