Eclipse has printed 1.5 million inserts for the National Emergency Trust as part of a campaign to raise money to help those affected by the Covid-19 pandemic.
The Kettering company, part of Go Inspire Group, has produced the work on a pro bono basis on paper provided by Denmaur Paper Media, and with logistics organised by Connections, the commerce and sampling arm of independent media agency The Specialist Works.
The inserts, encouraging online donations to the appeal, will be delivered inside boxes from ecommerce companies like Bloom and Wild, Hello Fresh, Debenhams and Toucan Box. Parcel inserts were chosen as the most suitable channel for delivery given that most of the UK populace is confined to home.
The paper came from Burgo’s Ardennes mill, which is back in action after a temporary halt to production for a deep clean. It amounts to eight tonnes of 150gsm gloss coated paper, which has been carbon balanced through the World Land Trust.
Denmaur has been well stocked since the start of the crisis and was ready to help when approached. “It's important that those who can help when needed step up and do so. I'm delighted to say, with the help and support of Burgo's Ardennes mill, we have been able to supply sustainable paper required for this important project,” says Denmaur CEO Mike Gee.
The Specialist Works took the lead in producing the creative, the media buying and organising the distribution of the leaflets. COO Parry Jones adds: “It's in the worst of times that you see the best in people and we are hugely grateful to our partners in helping us deliver this vital campaign, which we hope will raise much needed financial help for those worst hit by the impact of Covid-19.”
It took the three companies involved just seven days from being approached by the charity to having the leaflets printed and ready to distribute as part of the packages being sent to households. Go Inspire CEO Patrick Headley says that the campaign is an endorsement for print. “We can connect with people by putting a physical message directly into their hands. The fact that print is a media that does get read, not only by the immediate recipient but those sharing the same household, means that we hope this will raise a considerable sum of much-needed cash for such a worthwhile cause.”