Canon has opened a demonstration centre for its production print equipment close to the National Exhibition Centre and International Airport in Birmingham.
The unit houses the range of cutsheet digital presses, from the CV10000P down to an ImagePress 850 and large format flatbed 1280GT Arizona to Colorwave printers for the AEC sector. It is also likely to house the new Colorado 1640 UV Gel printer, though the i300 cutsheet inkjet press is unlikely to feature.
The Canon Centre complements the View, its central London showroom for office equipment and smaller showrooms in Dublin, Livingston and Warrington.
“The Centre is very much about production print and wide format,” says Duncan Smith who became director of Canon UK’s Industrial and Production Solutions division in January. It is also very much about knowledge sharing and inspiration from an array of products that will be used to spark conversations and ideas, as well as demonstrating that the Canon line up has the versatility to match the best of digital presses.
Samples for example include samples of the same job printed on textured papers. “We wanted this to be as accessible as possible, to be open for dealers to bring in customers and to be a space where we can interact with and inspire customers,” says Smith. “For example we can also talk about business trends and help customers identify which market sectors they should be looking at. What is right for one business is not right for another.”
He points to the rapidly growing market for digitally printed books. He adds: “Book printing is very interesting for a number of customers, which is moving quickly from long to short run: there are 22 million active book titles in Europe.”
The Colorado 1640 is also aimed at fast growing sector in wide format which has been dominated by eco solvent and latex. Samples of large format printing adorn the walls while examples from books, marketing collateral, magazines and so on are in partitioned areas to encourage discussion.
It is not all about Canon technology: the Centre includes both inline and standalone finishing equipment, a Watkiss PowerSquare 224 inline to the VarioPrint 3250 and a DC640 as an offline finisher for example. Software includes colour management and viewing booths to EFI DSF and Objectif Lune variable data software. “There a lots of other solutions to help customers and options for them to have different conversations with their customers,” says Smith.
The company also plans to hold education and training sessions at the site as well as more informal networking gatherings for customers and their clients.
By Gareth Ward
Canon has opened the Centre as a showroom for its production print products including cut sheet digital, large format flatbeds and rollfed printers, its AEC range and even 3D printers. Printers can book time and space via a Canon website.
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