15 July 2019 Business

BPIF gains new look for 21st century

The BPIF has redesigned its brand and website to reflect its support for a thriving print industry.

The BPIF revealed a new corporate design at its Members Day and AGM last week, the culmination of an eight-month process reflecting on how the federation can present itself as a modern, membership based, business services association, according to chief executive Charles Jarrold.

“The new brand reflects a modern professional image for the BPIF as a business to business organisation, with a nod to our heritage. It aligns with our mission to be a thriving, best in class trade association invigorating our fantastic modern, progressive print industry. Our aim is to inspire those around us to see opportunities for growth,” he explains.

The logo presents the four initials in a sans serif face above ‘Est 1901’, the result a close cousin of the GF Smith redesign in 2014. Feedback, says Jarrold, has been “very positive”.

“From my point of view, we wanted to create a brand image that reflects the fact that we are a visual industry, recognising that not only are we a very well established business to business organisation, we talk to government on behalf of the sector, and are also very much part of a creative, modern technologically and people oriented industry,” Jarrold says.

The clean cut lines of the branding “mirror the clear, inspirational thinking that’s needed to ensure our industry is fit for the future”.

And that future was further reflected at the All Parliamentary Print Group’s open day on the terrace of the House of Lords that followed the BPIF’s AGM. Andrew Pearson from Graphic Packaging International received the Kathy Woodward Award for Learning; children’s book illustrator Lewis Houghton received the Visitor Watson Trophy, while Outstanding Contribution Award was presented to Jon Bailey, CEO of ProCo.

The success in earning government approval for the Level 3 Trailblazer Apprenticeships provides a further platform to engage youth, something that ProCo has been active with.

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The BPIF has settled for a new clean modern logo, which it says references the federation's heritage as well as showing it as a modern organisation representing the progressive printing industry.

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