Aurora Graphics is bidding to expand sales by 20% this year, taking on a new production unit and installing a Durst Rho LED 512 six-colour printer to cope with expanding demand.
The Birmingham company has also invested in Durst Professional Services to introduce features for unattended operation, ink management and automated workflows. The 5 metre wide printer is the largest at the business, which has previously used a Canon Arizona 6170 for flatbed printing and Vutek GS3250 LX for roll to roll work.
The Durst will therefore expand the range of projects the company can take on in exhibition displays, signing and display as well as vehicle wraps and banners.
“The Rho 512R LED will complement our existing equipment and help us to continue to provide a first class level of service to our clients and give a wider choice of products we can service to them,” says managing director Mike Stearn. “The reason we selected Durst included the build quality, productivity, versatility and the fact it’s the best offering on the market.
“I envisage the introduction of the Rho 512R will lead to significantly more work in the exhibition arena and outdoor graphics, plus will give us the capabilities for longer runs of quality, higher end contracts, as well as more backlits. And, of course, we’ll be able to turn round jobs far more quickly now, thanks to the fantastic productivity, as well as offering more services to clients.”
The Durst Rho 512 prints with 1200dpi print heads and offers six colour plays white printing. In production mode it will print at 152 m2/hr rising to 364 m2/hr in boost mode.
The extra unit at the site close, which is to the Spaghetti Junction motorway interchange in the north of the city, is needed to cope with the larger output and increasing demand for display units built to customer specifications. It is this approach that Stearn says has helped fuel growth.
“The investment reflects the ethos of a client led company that always seeks to employ solutions driven people who will continue to further professionalise the business. We certainly don’t want robots,” he says.