Canon customer Arc UK has undermined the need for litho printing by using Canon’s Digital StoreFront software to drive volumes to its cut sheet and large format presses.
The central London company has transformed service levels for customers, cutting out swathes of brochure printing work where volumes dictated that litho was the only suitable print technology.
But, says operations director Ross Snell, this was wasteful and inefficient. “We had a lot of clients used to ordering brochures in bulk and therefore at long runs. We have built custom front ends for these so that they can order in short runs and also include variable data.
“A customer might be working across four or five sectors and can now target each with shorter run customised products instead of sending the same generic brochure to each. Previously if a client wanted 8,000 brochures he would order 10,000 to be sure not to run out at the end of the year and have the costs of printing and storing them all. Then if something changed, he would find what was left was out of date. This happened when one of our customers moved premises after the first quarter of the year – everything had to be completely re-run.”
The software, training and support came from Canon Business Services with consultant to help in approaching clients and customising the web interface to their needs. The styling on some fits in with the corporate intranet systems, with lock downs on some elements of design allowing changes in only limited areas.
Quality is not an issue. Arc UK works with some highly brand conscious top line cosmetics brands who would not accept quality that was not near identical to offset.
The Digital StoreFront feeds files directly to the production workflow once the customer has approved the PDF. There is a close integration to the Tharstern MIS, Snell adds. Within the business there are two staff, to ensure back up at all times, to monitor the flow of files and jobs to the different printers.
The resulting systems are more than opening up a more effective way to purchase the short runs and personalised printing that only digital printing can manage.
Snell explains: “A lot of companies are becoming more environmentally savvy and are aware of what impacts their footprint and paper is a big element of that. They do not want to be responsible for pulping excess copies, nor the energy associated with storage. What we have addresses those environmental concerns.”
Operations director Ross Snell explains: “A lot of companies are becoming more environmentally savvy and are aware of what impacts their footprint and paper is a big element of that. They do not want to be responsible for pulping excess copies, nor the energy associated with storage. What we have addresses those environmental concerns.”