You've Got Mail: Direct mail maintains a powerful place in today’s marketing mix, says Kodak

In the age of digital marketing, we might be tempted to think direct mail is dead. Yet, as digital adoption, the proliferation of content, and the spread of personal devices increases with each passing day, it’s important to remind ourselves of the ongoing vibrancy, differentiation and value of print.

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Gain efficiency through smart optimisation

Patrick Kerr, worldwide product manager, Kodak Software Division, explains that the automation possible with Kodak Prinergy meets the needs of today’s printers.

Marketers: Ignore print at your own peril

Duplo International has run the numbers on print and they are pretty impressive. Here, the finishing company gives its take on the prowess of print.

A very dangerous addiction

In a price war there will be many casualties.

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