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Print Business Editor Gareth Ward comments on the printing industry around 8.30am GMT every Monday morning. Have it delivered to your inbox along with the latest news: Subscribe. Even better, subscribe to My Print Business and file your favourites in bespoke folders.

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29 June 2020

The power of nothing

Gareth Ward recommends taking stock and allowing yourself some time out. Often, it is during the quiet moments in which the bright ideas are born.

The poets and gurus were on to something. There is indeed a peacefulness in the deep dark woods and we ought to stop what we do in the daily round of unexpected calls, problem solving and making preparations for the next presentation. Add in the hassle of frequent online webinars, seminars and conferences, and far from lockdown being a time of relative quiet, it has become even more frenetic than ‘business as usual’ whatever that now means.

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22 June 2020

Open the box of printed delights

Gareth Ward comments on what packaging can do for marketing; could what an 'unboxing' does for iPhone also work for print?

Apple Computer is responsible for shaping much of the modern world, from desktop computers to smart phones and tablet computers. The latter devices have come to influence one of the features of life under lockdown: the unboxing phenomenon. Apple’s iconic packaging is as much a part of the product as the product itself, creating anticipation and pleasure as the bright white box slides apart to reveal a gleaming phone.

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15 June 2020

We have lost our modern pilgrimage – for now

Gareth Ward dreams of what Drupa 2020 could have been as the reality of adapted events – online announcements, webinars, interactive videos and virtual exhibitions – hits.

Drupa was scheduled to open its doors tomorrow and this comment ought to have been written beside the Rhine, not the English Channel. For months, years in some cases, development has been focused on this one day and the ten days that follow. But of course that is not going to happen. There will be announcements and webinars in the coming days as if the show had gone on, and we will have a Drupa Daily story on the website, but it’s not the same. It’s not right.

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09 June 2020

After the virus: The shape of print to come

Gareth Ward considers how print businesses' communications with suppliers and customers alike will transfer online, as well as how print will be bought and used in the next few years.

Macbeth summed it up “I am in blood stepped in so far that to go back were as tedious as to go o’er”. In other words we are up to our knees in it and have no choice but to keep going to the other side. Nobody knows what dry land will look like, only that it will be very different to the land we left behind at the end of last year.

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